Creative & Effective Logo Design
Have you noticed that certain logo designs you can see from a great distance?
Take for example: McDonald's, Nike, Walmart, Sears, Apple, Coca-Cola, Hertz, and 7 Eleven.
It's no wonder that companies spend millions of dollars developing their identity and branding it everywhere. These symbols have made their company more distinguishable and follow certain logo design principles.
Color Simplicity
It's no surprise that three fourths of the top corporate companies use one or two colors in their logo. Having too many colors can make you logo difficult to see or convey emotion. Effective logos use 1-3 colors. Avoid the mistake of making your logo full-color.
Versatility
The best logos can be seen when they are small on a business card or very large on a billboard. Logos eventually end up on a variety of mediums and need to be able to be used in all kinds of applications. A logo that is too vertical or horizontal will become difficult to read when enlarged or reduced in size.
Legible Typography
It doesn't matter how fancy or cool your logo text looks if it cannot be easily read. Believe it or not, more logos use common San Serif fonts like Arial, Myriad or Verdana, while about one third of logos use Serif fonts like Times New Roman or Garamond.
Memorable & Unique
You want people to remember your logo long after they've seen it. Make your logo unique and memorable so that it will stick in the minds of your customers and be recognized next time they see it.
Simplicity
Even more important than color simplicity is logo simplicity. People appreciate clean, simple, and basic logos. Some of the best logos demonstrate this principle well, Nike, Apple and Walmart are all classic examples.
Connects with the Qualities of your Company
Finally, it doesn't matter how well your logo follows the above principles if it doesn't connect with qualities of your company. You want people to associate your logo with your company and so it's important that the logo connects with the characteristics of your company.
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